|Brand Equity and Nielsen Company’s survey ranks Yatra.com as the No.1 online travel service provider|
New Delhi, September 01, 2010: In a recent survey released by Brand Equity on ‘Most Trusted Brands’, Yatra.com emerged as the industry leader in the online travel space leaving behind some of the well known players like makemytrip, cleartrip and irtctc. Conducted by Nielsen Company, the survey is the largest of its kind in India, with a sample size of 8, 160 done across socio economic classes, age, income and geography. Yatra.com grabbed 14th position amongst the top 50 digital brands ahead of some of the most popular brands like Twitter that was on 18th spot.
|In its tenth year, the study threw up a lot of surprises with new entrants, the entrenched, and ones who have stood the test of time. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers. After considerable brainstorming by Brand equity & Nielsen, the list of 300 brands (217 consumer products and 83 service brands) were finalized. Each brand was then evaluated on several parameters. Sample size was identified on the basis of chief wage earners who contribute maximum to the household income and the survey was restricted to SEC A, B and C in urban India, with a view to focus on the prime target audience for consumer-branded products and services.|
|Yatra.com felicitated as the most preferred travel portal at CNBC Awaaz ‘Travel Awards 2010’|
New Delhi, September 13, 2010: Leading company in the online travel space, Yatra.com received the prestigious ‘CNBC Awaaz Travel Awards’ ‘10 in the category of the ‘Most Preferred Travel Portal’ at ‘CNBC Awaaz Travel Awards 2010’. Business channel CNBC AWAAZ, in association with e-commerce business One Stop Shop, honored India’s best-in-class travel destinations and tourism ancillary services at the fourth edition of the CNBC AWAAZ Travel Awards 2010.
Yatra.com was awarded for its manifold achievements in providing a complete travel solution to the customers thereby creating newer standards with its unique and innovative business models.
The theme of the awards this year was ‘Ghoom India Ghoom’ felicitating patrons of the Indian travel and tourism industry who have time and again proved their vision and expertise on the global scale. CNBC Awaaz Travel Awards 2010 is the second most significant achievement of Yatra.com in this year, after emerging as the industry leader in the online travel space in a recently released Brand Equity survey.
CNBC AWAAZ had conducted an exhaustive consumer response survey with The Nielsen Company with an objective to felicitate the best in the travel and tourism industry, identify India’s travel potential, highlight decision making criteria and gain a deeper understanding of the consumer mindset. This research study also presented “India’s Most Preferred Travel Brands and Tourist Destinations” across various travel categories. The research consisted of 2000 respondents comprising of the consumers, adventurous sports enthusiasts, corporates and members of the trade and tourism industry across 11 cities within the age group of 20 – 55 years belonging to SEC A / B1, both males and females.
|Yatra.Com – The Only Indian Online Travel Company Awarded by Red Herring for the ‘2008 – Top 100 Start Ups in Asia’ Award Recognizes the 100 “Most Promising” Asian Companies Driving the Future of Technology|
New Delhi, December 8, 2008: Yatra.com, one of the largest and leading online travel companies in India, has been announced as a winner of the ‘2008 Red Herring Top 100 Start-ups’ in Asia, a selection of the 100 most innovative private technology companies based in Asia. This is a prestigious award which recognizes startups that will lead the next wave with innovative and potentially disruptive technologies.
|The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout Asia and identified the top 100 out of more than 1,000 closely evaluated companies that are leading the next wave of innovation. The 100 winning companies have been announced at the Red Herring Asia event in Hong Kong.|
“Our winners and Finalists demonstrate that Asia is increasingly becoming a leader in innovation, contrary to common stereotypes," said Joel Dreyfuss, editor-in-chief of Red Herring." It was tough to choose just the top 100 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected as finalists."
Established in August 2006, Yatra.com has fast grown to become India’s leading travel company, serving over 1 million customers. Yatra.com believes in providing the best in class services to its customers and reaches out to them through its website, 24x7 call centre and 15 retail Holiday Lounges spread across the country. Yatra.com has an employee base of more than 700. The Company achieved a turnover of $120 million in the year 2007 and projects a turnover of US $ 220 million by the end of calendar year 2008.
Speaking on being awarded, Dhruv Shringi, Co founder & CEO, Yatra.com, said, "We are extremely delighted and humbled to be shortlisted for this very prestigious category. Being the only Indian travel company to be awarded endorses our position as a leading player in the online travel space.” He also presented his innovative ideas and technologies to an audience of leading entrepreneurs, financiers, and corporate strategists at the event at the Hong Kong JW Marriott Hotel last week.
Yatra.com has received a lot of prestigious awards and recognitions. It has been recognized as the ‘most used travel website’ by Juxt Consult in their India Online Survey 2008. It has also been declared to have the ‘best brand recall’ in the travel segment and the ‘most user friendly website’ according to the recent studies conducted by Juxt Consult and Phocus Wright, which are independent research organizations. Yatra.com has also been awarded for ‘Excellence’ in August-07 by TTF-OTM (India’s biggest travel show).
About Red Herring Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.
|Yatra.com wins the ‘Best Online Travel Agency’ Award for the Year 2008 By Galileo Express Travel World New Delhi, December 12, 2008|
Yatra.com, one of India’s largest and leading online travel companies, has been declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards on December 10, 2008 in New Delhi. In line with the Galileo Express Travel World belief that excellence and responsibility must go hand in hand and that responsible action will not only ensure a better future but also good business prospects, the theme for the awards this year was climate change and responsible tourism.
|The Galileo Express Travel World Awards recognize the best in the industry every year. The winners are chosen through a transparent process which is certified by leading management consultants - Deloitte Touché Tohmatsu India Pvt. Ltd. These awards were first incorporated in 2003 with the objective of promoting professionalism and encouraging the travel & tourism industry to attain higher levels of performance. In their sixth edition now, the Galileo Express Travel World Awards continue to be endorsed by the Indian travel and tourism fraternity as the most credible industry awards and are considered the voice of the tourism industry.|